Bottled water market growing faster than carbonated drinks in India, mirroring global trend
NEW DELHI: Bottled water is growing much faster than carbonated drinks in India, mirroring a global trend as consumers go off sugary beverages, said researcher Euromonitor. Packaged water grew 23-25% in year to March, more than twice the rate at which sodas grew.
In the current year, bottled water sales in the US are forecast to topple soda sales in absolute terms for the first time. PepsiCo’s water business in the US grew by double digits in first quarter of 2016 while its carbonat .
“Globally, cola carbonates has received a lot of negative publicity due to high sugar content and its lack of nutritional value,” Euromonitor India Country Manager Janaki Padmanabhan said.
QUALITY OF WATER
The quest for clean drinking water is another reason for the surge in the bottled variety. “The quality of tap or municipal water is questionable to consumers. This lack of trust is contributing significantly to the exponential growth of bottled, packaged water,” Bisleri Chairman Ramesh Chauhan said. Bisleri is registering 30% year-onyear growth, he said. Per capita consumption of all beverage categories — water, juices and carbonates — remains very low a ..